Beyoncé Launches New Fragrance Pulse NYC With Campaign Ad + BTS Video

Seems like Beyoncé is making headlines just about every other day now. With all the Inauguration and Super Bowl buzz, the Baddie Bey craze is at an all time high and she is riding the wave.

Fans of Beyoncé eat up just about anything she does. At this point, I am pretty sure can’t do any wrong in her fans eyes so they are always asking for more. And more they get.  Beyoncé just released an ad for her fifth fragrance, Pulse NYC and it’s New York glamour.

“I thought that now that I am a New Yorker and I’ve learned about how I can accomplish anything in this city, I felt it was an appropriate energy for the new fragrance,” she says in a behind-the-scenes video for the ad shoot. Watch the BTS video below.

Babyface’s Daughter Peyton Edmonds For GUESS Kids

Babyface’s little cutie Peyton Edmonds is the newest face for GUESS Kids Spring 2013 campaign. The 4-year-old model posed alongside Anna Nicole Smith’s daughter Dannielynn Birkhead giving us this Spring’s must-haves. The kiddies were photographed by Elliston Lutz on the beaches of Malibu. They were dressed in colorful denim, vest and skirts.

The first photos were released just a couple of days ago but the campaign ads are already turning up in magazines. Got to love spring photos in the cold winter. That is the beauty of advertising.

Evelyn Lozada Goes Naked for PETA

During her birthday bash in LA today, Basketball Wives Miami star Evelyn Lozada unveiled what everyone is calling a “cheeky” campaign ad for PETA. Evelyn’s winter themed I’d Rather Go Naked Than Wear Fur Rather campaign was shot by photographer, Drexina Nelson.

When Lozada sat down with PETA she explained that after watching footage of animals being tortured for fashion she was persuaded to bare it all for the campaign and be a voice for the animals. “You can verbalize what happens to these animals a thousand times, but when you see it, it definitely clicks in… and it did for me,” said Lozada.

Lozada definitely seems to be keeping her self busy after her messy quickie marriage. On top of being the new celebrity fitness blogger for Latina.com, she is filming the fifth season of her reality show. Her PETA partnership will featured on the show which will air this Spring.

Watch the behind the scenes footage below.

Beyoncé Reunites With Pepsi For $50 Million Dollar Deal

Beyoncé first linked up with Pepsi back in 2001 and now the two powerhouses have reunited for what has been reported as a $50 million dollar deal. Not only does the deal include  Limited Edition Series cans but album promotion, concerts, videos and creative advertising. “Pepsi embraces creativity and understands that artists evolve,” said Beyoncé . She continued, “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

Parkwood Entertainment general manager Lee Anne Callahan-Longo  revealed to the NY Times, “It’s wise for a brand like Pepsi to give an artist the ability to truly express herself, instead of just the old-school way of, ‘Do you want to be in an advertisement?’ This is much bigger.  This is, ‘How can we create something together that is truly unique?’ ”

Predictions are that the big Pepsi/Beyoncé explosion will happen around the time of her 2013 Superbowl performance. Look out for a commercial and rumored new music around that time.

Foot Locker Kicks Off Their #WeekofGreatness

Sneaker heads worldwide have been following Foot Locker’s popular campaign and now it’s here. Foot Locker’s Week of Greatness kicked off yesterday and eager fans were more than ready a week of the season’s hottest sneaker launches.

Easily becoming the NBA funny man, the Cleveland Cavalier’s point guard Kyrie Irving joined Foot Locker as the face of the Week of Greatness and shot for their witty campaign commercial. The 2011-2012 NBA Rookie of the Year and newest member of Foot Locker Team Approved was humbled to be chosen for the campaign. “It’s truly a blessing, more or less for my family and myself. And to have the Cleveland Cavaliers incorporated in all of this, and to get national TV exposure—we don’t get that much of that here. So it’s a blessing.”

Foot Locker couldn’t have chosen a better week to launch their special week. It’s also Black Friday week which does amazing numbers for retailers. So, whether you are in line for the Jordan 1 Flight “Elephant Pack” or the Nike Air Foamposite One “Polarized Pink” this week is for you. I am not a sneaker head but I got you! This week’s lineup is as follows:

Week of Greatness Lineup
11/19 – Jordan 1 Flight “Elephant Pack”
11/19 – adidas D Rose 3 “Brenda”
11/21 – Lebron X “Floridians”
11/21 – Nike Air Penny V “Dolphins”
11/21 – Nike Air Foamposite One “Polarized Pink”
11/21 – Nike Air Max Hyperposite “Team Brown/Mandarin/Orange” (House of Hoops only)
11/21 – Lebron X “Dunkman” (House of Hoops only)
11/21 – Reebok ES22 (four colors)
11/23 – Jordan Retro IV “Bred”
11/24 – Jordan Retro IX “Slim Jenkins” (House of Hoops only)
11/24 – Nike Kobe VII “Invisibility Cloaks” (restock – House of Hoops only)
11/24 – Jordan Retro VII “Raptors” (restock – House of Hoops and select Foot Locker stores)

Nas & Dad for 2012 Gap Holiday Campaign

Nas and blues musician dad Olu Dara are featured in a brand new 2012 Holiday ad for Gap.  This holiday, Gap is all about love and hip hop’s favorite father/son duo was perfect for the ad.  The photo above will be seen on billboards around the country. Check out Nas and his dad featured in the Holiday ad commercial as well below.

Critics say that Gap has a previous hits and misses with their Holiday campaigns but I am predicting this one to be a hit.

Zoe Saldana for New LensCrafters’ Campaign

Actress Zoe Saldana is the new face of LensCrafters’ myLook campaign, which launched today. We have all seen her on and off camera with frames. Now we get to see her wearing some of the cutest looks in print. ELLE.com got a hold of behind-the-scenes information and learned that at the photo shoot, Saldana sang and danced to Alicia Keys, Beyoncé, and Kings of Leon; and she prefers cat-eye shaped, tortoise-shell, and bright-red frames.

For a first look at the ad, check below.

Ludacris Releases “Conjure” Commercial

If you follow Ludacris on Instagram or Twitter, you already know that he has been pushing his Conjure cognac heavy. The rapper/actor dropped a new commercial for the brand. The commercial features R&B singer D. Woods and was directed by actor Lorenz Tate.

Maybe it’s just me but this Conjure commercial reminds me of the Ciroc commercial. You take a look at it below and let me know what you think.

Jordan’s ‘This Is Where It Starts’ Ad Commercial

Jordan‘s newest commercial couldn’t have come at a better time. By now, we are all so deep into the 2012 Summer Olympics and our eyes are glued to the game’s related commercials. Jordan’s new commercial is the perfect addition to the lineup.

This one minute commercial follows the ongoing rivalry between an  international and American basketball player from childhood to their appearance in the Olympic games.

One of my favorite commercials from the popular sneaker brand.

McDonald’s Marketing Director Reveals Advertising Secrets

Ever wonder why what you ordered in the fast food line doesn’t look anything like what you saw in the commercial. I think it’s safe to say that we have all wondered this after we feel slighted by sad-looking burger.

After a Twitter follower questioned the disappointing difference, Director of Marketing for McDonald’s Canada Hope Bagozzi bravely took us behind the scenes of their advertising shoots equipped with a food stylist and re-touching.

Watch below for a mini class on McDonald’s advertising.