Beyoncé Reunites With Pepsi For $50 Million Dollar Deal
Beyoncé first linked up with Pepsi back in 2001 and now the two powerhouses have reunited for what has been reported as a $50 million dollar deal. Not only does the deal include Limited Edition Series cans but album promotion, concerts, videos and creative advertising. “Pepsi embraces creativity and understands that artists evolve,” said Beyoncé . She continued, “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
Parkwood Entertainment general manager Lee Anne Callahan-Longo revealed to the NY Times, “It’s wise for a brand like Pepsi to give an artist the ability to truly express herself, instead of just the old-school way of, ‘Do you want to be in an advertisement?’ This is much bigger. This is, ‘How can we create something together that is truly unique?’ ”
Predictions are that the big Pepsi/Beyoncé explosion will happen around the time of her 2013 Superbowl performance. Look out for a commercial and rumored new music around that time.
Posted on December 10, 2012, in Ads, Branding, Campaigns, New Product and tagged Beyonce, entertainment, Lee Anne Callahan-Longo, NY Times, Parkwood Entertainment, Pepsi, Superbowl. Bookmark the permalink. Leave a comment.