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McDonald’s Marketing Director Reveals Advertising Secrets

Ever wonder why what you ordered in the fast food line doesn’t look anything like what you saw in the commercial. I think it’s safe to say that we have all wondered this after we feel slighted by sad-looking burger.

After a Twitter follower questioned the disappointing difference, Director of Marketing for McDonald’s Canada Hope Bagozzi bravely took us behind the scenes of their advertising shoots equipped with a food stylist and re-touching.

Watch below for a mini class on McDonald’s advertising.

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Posted on June 22, 2012, in Ads and tagged , , , , . Bookmark the permalink. 1 Comment.

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