Nike Appreciates A Big Butt

“My butt is big and round like the letter C and ten thousand lunges has made it rounder but not smaller and that’s just fine. It’s a space heater for my side of the bed/ It’s my ambassador to those who walk behind me/ It’s a border collie that herds skinny women away from the best deals at clothing sales. My butt is big and that’s just fine and those who might scorn it are invited to kiss it. Just do it.”

These are words from the new NIKE ad campaign, “My Butt is Big.” For a while it was only the Hip Hop community that embraced big bums but mainstream media is catching on and quick. While the mainstream is finally appreciating a round bottom, NIKE has joined the bandwagon. Smart Move!

The ad campaign was released for NIKE’s new butt-toning sneakers. I think it is great that NIKE is celebrating women with curves and promoting being fit but the ads have not been getting very good feedback. After searching the net, I have read that the ads are silly and degrading. Degrading…I don’t think so. Silly…I couldn’t disagree more. I wouldn’t say the ads are perfect but I think they are a step in a good direction. WHAT DO YOU THINK ABOUT THE ADS?

Posted on August 3, 2010, in Public Relations and tagged , , , . Bookmark the permalink. 2 Comments.

  1. I love these ads! I find them inspiring and empowering!

    • I completley agree. It is not very often we see the media messages embracing a bigger girl so what Nike is doing is very refreshing and I adore the campaign.

      Thank you for the comment!

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