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NEW Viva Coco Ad + BTS With Rihanna

Rihanna looks gorgeous in pineapples for her new Viva Coco’s Tropical Fruit ad campaign shoot shot by famed photographer Terry Richardson.

“I wasn’t drinking enough water before, and I love coconut water,” the Vita Coco celeb spokeswoman tells Us Weekly. “It hydrates me just as much as regular water so it really started to affect my diet and the way my body was shaping up.” [SOURCE]

The campaign photos were released Monday (June 4th) and you will soon be able to see them in print and on billboards. Rihanna will be hosting a Twitter contest for her fans. She will ask for your help to pick the next photo to go up on billboards but for now you can watch behind-the-scenes footage below.

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Rihanna for VITA COCO

The nation’s best-selling coconut water, VITA COCO announced that Rihanna will be featured in the company’s summer ad campaign which will be seen around the world.

Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team,” said Madonna, an investor in the beverage brand. Rihanna also feels it is a good fit for her. “I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!” says Rihanna.

Honestly, I hate coconuts but these ads and the press behind them make me want to at least give it try…like one sip.

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