THE SIDELINE STORY: The Build Up

So many our anticipating the release of J COLE‘s debut album, COLE WORLD: The Sideline Story. He has given us hit mixtapes and now he is in preparation for his first album. This week J COLE is dominating the media outlets and as usually we are embracing him. From radio play to magazine features, J COLE is in demand.

J COLE premiered his “Can’t Get Enough” video featuring Trey Songz on MTV. The video was directed by Clifton Bell and filmed in Barbados. Some say the visual is reminiscent of his mentor’s “Big Pimpin'” video. Watch below.

http://vimeo.com/29003221

Continuing his efforts to build on our anticipation, J COLE released a track with Jay-Z titled “Mr. Nice Watch”. We have been waiting for a collaboration from the two since the North Carolina native signed with Roc Nation. Now it’s here and people are loving it. Two GOOD rappers on one song and can you go wrong. It’s hard enough to get one good rapper on a song sometimes. Listen below.

J COLE feat. Jay-Z – “Mr. Nice Watch”

Told you J COLE was all over the place this week. A new video, new track off the album and a feature in GQ magazine. COLE will be featured in the October issue of GQ which will be stacked on magazine stands every where September 20th.

COLE WORLD: The Sideline Story hits stores September 27th. With such skill and amazing promo, I’m pretty sure the album won’t be on shelves for long and will need to be restocked a couple of times over.