Ne-Yo Teams Up with Malibu Rum to Launch Malibu Red

R&B singer and actor Ne-Yo has entered into a new partnership with Malibu Rum to launch Malibu Red. While most artist are trying their hand in audio hardware, Ne-Yo has joined Diddy (Ciroc) and Ludacris (Conjure) in the liquor and spirits business.

Ne-Yo is not just lending his name to this new product, he is acting as the Creative Director. “From music to film and everything in between, Malibu and I have been working behind-the-scenes to create a rich experience for Malibu Red that allows me to naturally bring my story telling, acting, singing and dancing to the table,” Ne-Yo said. [SOURCE] Speaking of music, Ne-Yo created a  song to accompany the rum entitled “Burning Up” which he recently debuted at a performance in NYC. Watch some footage from ChanceTV of the performance below.