Recently, the Girl On Fire singer Alicia Keys announced she was joining BlackBerry as their new Global Creative Director. Keys was hired to work closely with app developers, content creators, retailers, carriers and the entertainment community to help assist with the new BlackBerry 10 platform.
“I find that in my life a majority of people may consider one phone a play phone and they consider a BlackBerry a work phone,” Keys says. “I think that there is an incredible opportunity to bridge that gap. We can create one device that allows you to do everything. So those things that you might consider play you can still be able to do on your BlackBerry 10. And those things that you consider work you obviously do at the highest efficiency on the BlackBerry 10.”
BlackBerry seemed like a dying breed but I guess they had something in the works all along. Lets see if the new BlackBerry 10 Platform and A. Keys will revive the brand.