Recently, the Girl On Fire singer Alicia Keys announced she was joining BlackBerry as their new Global Creative Director. Keys was hired to work closely with app developers, content creators, retailers, carriers and the entertainment community to help assist with the new BlackBerry 10 platform.
“I find that in my life a majority of people may consider one phone a play phone and they consider a BlackBerry a work phone,” Keys says. “I think that there is an incredible opportunity to bridge that gap. We can create one device that allows you to do everything. So those things that you might consider play you can still be able to do on your BlackBerry 10. And those things that you consider work you obviously do at the highest efficiency on the BlackBerry 10.”
BlackBerry seemed like a dying breed but I guess they had something in the works all along. Lets see if the new BlackBerry 10 Platform and A. Keys will revive the brand.
No surprise…A. Keys teamed up with Reebok for a new sneaker line. Photos of the line hit the net earlier this week along with her brand new single “Girl On Fire”. Keys is full of debuts this week because the commercial for her sneaker was just released.
The commercial was directed by Samuel Bayer and styled by June Ambrose and features Keys’ Freestyle Hi, Freestyle Double Bubble, Classic Nylon Slim and Princess designs. Watch the commercial and BTS footage below.
Alicia Keys and Swizz Beatz hosted the 4th Annual Bronx Charter School for the Arts Auction at Marquee in New York City. The event raised over $100,000 for Arts and Academic Programming for the Bronx Charter School.
Being as though I work for an arts-in-education non-profit this warms my heart!