Wilhelmina International, Inc. inked a modeling deal with Chris Brown with the hopes of exploring and developing fashion and beauty endorsements as well as editorial and licensing opportunities.
Wilhelmina International, Inc. has previously represented music artists Fergie, Keri Hilson and Iggy Azalea and paired them with major national brands.
Brown announced his new role and said, “Art and style has always played a significant role in my life — it’s evolved with me throughout my career.” He continued, “I’m so happy to join the Wilhelmina team, which has countless successes in the industry, to explore this new avenue.”
Wilhelmina Men Director Taylor Hendrich also spoke about the new addition. “We recognize that Chris Brown is not just a voice, a dance or a lyric; he is a multi-faceted artist with a unique take on style, and we are excited to translate and extend his brand into these industries,” said Hendrich.