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Transgender Model & Former “ANTM” Contestant Isis King Books American Apparel Campaign

Recently, the Gay and Lesbian Alliance Against Defamation (GLADD) announced a partnership with American Apparel for a release of an equality t-shirt line to celebrate Pride month.

Although the “Legalize Gay” tees have been one of American Apparel top sellers, it is the first time the company will feature an openly transgender model for a campaign. Former America Next Top Model contestant Isis King is the face of their Pride 2012 ad campaign.

American Apparel is no stranger to controversy but this time around people are applauding rather than giving them the side eye. In a GLAAD press release organization president Henron Graddick says, “American Apparel is showing bold leadership by being among just a few companies to include transgender people in its national ads. Additionally, the company’s statement that ‘Gay is OK’ will reach millions and send an important message in support of equality.”

You will not only be supporting equality by purchasing a t-shirt and wearing it proudly but 15% of all proceeds from the t-shirts will go towards benefiting  GLAAD’s work. American Apparel employees will march along side GLAAD staff in LGBT Pride parades across the country in Los Angeles, New York, and San Francisco.

Way to go American Apparel for being bold and daring!

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Posted on June 12, 2012, in Ads, Campaigns, New Product and tagged , , , , , . Bookmark the permalink. Leave a comment.

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