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NEW Viva Coco Ad + BTS With Rihanna

Rihanna looks gorgeous in pineapples for her new Viva Coco’s Tropical Fruit ad campaign shoot shot by famed photographer Terry Richardson.

“I wasn’t drinking enough water before, and I love coconut water,” the Vita Coco celeb spokeswoman tells Us Weekly. “It hydrates me just as much as regular water so it really started to affect my diet and the way my body was shaping up.” [SOURCE]

The campaign photos were released Monday (June 4th) and you will soon be able to see them in print and on billboards. Rihanna will be hosting a Twitter contest for her fans. She will ask for your help to pick the next photo to go up on billboards but for now you can watch behind-the-scenes footage below.

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Posted on June 5, 2012, in Ads, Campaigns, New Product and tagged , , . Bookmark the permalink. Leave a comment.

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