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Mr. West Announces DONDA

Rapper Kanye West took to Twitter to announce his new creative business venture:

I have started a new company and I’m so excited about the name…. it’s got the best name ever of all companies of all time!!!…. The name of the company is DONDA. DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas… I used to blog all the time an fit was a way to get my opinion out…Dr Dre redesigned headphones and made more impact off of one product. I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts…app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist … doctors, scientist,teachers… DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford… I want to put creatives in a room together with like minds that are all waaaay doper than me. We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel…To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs. DONDA. This will all take time but I wanted everyones to know what I really care about… I care about people. I care about my fans… I care about people who have never heard of me…

Sounds amazing to me. I would love it if DONDA would hire some of us struggling college grads. Speaking of hiring…if you want to try your luck, you can contact Kanye’s team at contactDONDA@gmail.com!

In other DONDA news…Jimmy Kimmel started pushing DONDA on his late night show with an entertaining commercial. Peep it below.

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Posted on January 6, 2012, in Commercial, New Product, Public Relations and tagged , , , . Bookmark the permalink. Leave a comment.

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