Chanel Iman Unveils DKNY’s Million Dollar Bottle

After making its way through Mexico, Malaysia and London, the million dollar bottle makes a golden appearance in NYC. DKNY partnered with famous jewelry designer Martin Katz to enrich one of their Golden Delicious fragrance bottles. The new special one-of-a-kind edition of DKNY’s top-selling scent now has 14 karat yellow and white gold, 183 yellow sapphires, 2,700 white diamonds and a 2.43-carat yellow canary diamonds.

Surrounded by bodyguards, Victoria’s Secret model Chanel Iman unveiled the glamour apple-shaped bottle after keeping it under lock and key in a bullet and fire-proof briefcase. The apple’s diamond encrusted skin may have made a debut but the scent inside  is the same. Not sure how many of these bottles will sell but if you so choose to spend the big bucks, net proceeds from the sales will go to the Action Against Hunger charity.


Posted on December 7, 2011, in Branding, Campaigns, Events, New Product and tagged , , . Bookmark the permalink. Leave a comment.

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