Nicki Minaj + Mattel for Charity Barbie Doll Replica

After all the free press rap honey Nicki Minaj has given Mattel, the two have FINALLY teamed up for an actual Barbie replica. Nicki busted out of the gate rocking huge Barbie chains, colorful wigs and pretty in pink lipstick. In addition to her beloved Barbie image, her very loyal fans quickly became an army of “Barbz and Kens”.  Now Nicki and Mattel have an official relationship and she has a Barbie of her own.

On Wednesday December 7th, a one-of-a-kind Nicki Minaj Barbie doll will be available for auction on Bids will start at $1,000 and will be received until December 19th. All proceeds will benefit Project Angel Food, which provides food for men, women and children affected by AIDS and HIV. Minaj joins Carol Channing, Rachel Zoe and Janet Jackson all of which who have also had Barbies made for the charity.

“Barbie is obviously a pop culture icon. She’s been in the spotlight for over 50 years, and strikes that chord with girls of all ages in terms of being representative of the times. And Nicki is a big part of pop culture and also huge within the fashion industry, as well as a big Barbie fan,” says Stefani Yocky, a Barbie spokeswoman.

Nicki told Billboard, “this is a very major moment for me”. I would have to say I agree. Her brand has come full circle and not many people can say that.


Posted on December 3, 2011, in Campaigns, Entertainment, New Product and tagged , , , . Bookmark the permalink. Leave a comment.

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