Swizz Beatz, VP of Design for Lotus
Popular brands are no strangers to hiring iconic stars to boost their brands and Lotus is no different. Announced on Monday, Lotus appointed Swizz Beatz (Kasseem Daoud Dean) as their high-profile consultant, spokesman and ice president of Creative Design and Global Marketing.
“Like Group Lotus, he means business: He’s a risk taker with considerable credentials, including music producer, rapper, designer and painter,” said Lotus in a statement announcing the appointment. “(He’s) the perfect man to add to the Lotus lineup.”
Lotus has taken a back seat to some glorified luxury car brands recently and is in some need of some major hype which Swizz Beatz is known for. Swizz Beatz just might be able to get his peers to give up their Maseratis, Bentleys and Maybachs. We shall see but for now watch his first day below.