Pharrell Williams Debuts Qream + Launch Parties

Diageo, a company that partnered with Diddy for Ciroc Vodka has recently added Pharrell Williams to their list of celebrity partnerships. Recently, Pharrell debuted Qream with a Q, a vodka based cream liqueur. The line of liqueur is a surprising addition to his past and current lifestyle ventures which include A Bathing Ape, Billionaire Boys Club and Ice Cream Footwear.

The liqueur is being described as the “first-of-its-kind” with its target being women which is a different demographic for Pharrell as his usual target audience are men. Why target women? Pharrell explains why women are the inspiration behind Qream,”When we looked at the market, there were all these alcohol brands that use women in their ads but nothing specifically for them,” Pharrell continued. “That’s what we created Qream for. We’re bringing indulgence back to the ladies.” The two flavors; strawberry and peach can be served chilled or baked into pastries. The possibilities are stated to be endless. Can’t wait to taste!

Pharrell hosted both east and west coast parties to launch his newest business venture. Lauren, correspondent got details on Qream with a Q straight from the creators mouth. Watch below.

Photos from East & West Coast Parties

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For more information on Qream with a Q, visit

Posted on July 22, 2011, in Campaigns, Entertainment, Events, Lifestyle, Public Relations and tagged , . Bookmark the permalink. Leave a comment.

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