Kim K. vs Old Navy

Reality star Kim Kardashian is suing Old Navy and  its parent company, Gap for the clothing store’s alleged use of a look-a-like which violates her publicity rights.

An Old Navy commercial which aired on February 2011 features a women who closely resembles Kim K. Kim’s lawsuit says consumers may be confused by the ads and her actual endorsement. Her lawsuit is seeking unspecified damages and wants a federal judge to prevent Old Navy from using a Kardashian lookalike model in its ads again.

The model in the ad but not named in lawsuit is Melissa Molinaro. If you don’t really follow reality television, you may not be too familiar with Molinaro. She appeared on Making the Band 3 & Pussycat Dolls Present: The Search for the Next Doll. She is also in the middle of recording an album. Kim Kardashian just initiated a lawsuit while Melissa Molinaro is getting a ton of free publicity!

View the commercial that is in the center of the Kim K. vs Old Navy lawsuit below.

Posted on July 22, 2011, in Ads, Campaigns, Public Relations and tagged , , , , . Bookmark the permalink. 1 Comment.

  1. You got $GREED$ on the brain!??? So can I sue someone that looks like me on TV…in magazines…in the paper….on the sidewalk? Seriously, get yourself down to earth you Kardashian whatever you think you are and stop abusing America of its legal financial bulls*&t! You are THE apitome of instigators of $$LEGAL$$ America and bringing this country down for the sake of $GREED$! Get off the air and take a real taste of reality….or a spanking from your real parents. Like you really need more fame and money….please. Stop the BS and move on like a normal person. You are really not that hot. Get over it.

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