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Rihanna for VITA COCO

The nation’s best-selling coconut water, VITA COCO announced that Rihanna will be featured in the company’s summer ad campaign which will be seen around the world.

Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team,” said Madonna, an investor in the beverage brand. Rihanna also feels it is a good fit for her. “I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!” says Rihanna.

Honestly, I hate coconuts but these ads and the press behind them make me want to at least give it try…like one sip.

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Posted on July 1, 2011, in Ads, Campaigns, Public Relations and tagged , , . Bookmark the permalink. Leave a comment.

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