Rihanna for VITA COCO

The nation’s best-selling coconut water, VITA COCO announced that Rihanna will be featured in the company’s summer ad campaign which will be seen around the world.

Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team,” said Madonna, an investor in the beverage brand. Rihanna also feels it is a good fit for her. “I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!” says Rihanna.

Honestly, I hate coconuts but these ads and the press behind them make me want to at least give it try…like one sip.


Posted on July 1, 2011, in Ads, Campaigns, Public Relations and tagged , , . Bookmark the permalink. Leave a comment.

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