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Naomi Campbell’s Chocolate Lawsuit

Super Model, Naomi Campbell threatens to sue Kraft-Food’ Cadbury for their newest advertisement.

The ad features a Bliss bar resting on a hill of diamonds with a slogan suggesting the company may be comparing Campbell to chocolate. Campbell replied, “I’m shocked. It’s upsetting to be described as chocolate, not just for me but for all black women. It is insulting and hurtful.” The Super Model has urged African-American consumers to boycott Cadbury’s products. Cadbury as pulled the ads and released a statement saying, “We would never produce any type of marketing we felt might cause offense to any section of society.”

Last time I checked, almost everyone loves chocolate so being referred to as so is a compliment but I guess I can see where her feelings towards this ad or coming from. The issue of race and skin color is so quickly resurfaced but I thought she would have taken more offense to being label a diva by the company.

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Posted on May 31, 2011, in Ads, Public Relations, Uncategorized and tagged , , , , . Bookmark the permalink. Leave a comment.

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