Carmelo Anthony/Boost Mobile Billboard

Glorified Kincks player, Carmelo Anthony signed an  endorsement deal with Boost Mobile. The 128-foot billboard rests firmly on the corner of 33rd and Ninth Ave in NY, two blocks from the Garden.  He brought son, Kiyan and wife, LaLa to the unveiling of the larger than life billboard.

This is not Anthony’s first Manhattan billboard. His Jordan ad  is on 34th and Seventh Ave.  “It was crazy for me to see the Jordan one,” Anthony said. “It was right there in the middle of everything. Then to see this one, I can’t really put it into words,” Anthony told NY Daily News.

Currently, Carmelo Anthony is hot in NY. His spot on the Knicks has added some cheer to the city and really lifted the spirits of those invested in NY. basketball.  Any company to secure an endorsement deal with Anthony is ahead in the game. With all the hype surrounding other mobile brands, I haven’t seen many holding a Boost Mobile phone. I’m sure Boost Mobile is hoping the Kincks player will boost the energy that makes up their brand.


Posted on April 1, 2011, in Ads, Campaigns, Public Relations and tagged , , . Bookmark the permalink. Leave a comment.

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