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Racy 2K Sports’ Top Spin 4 Ad

Gamer, Rileah Vanderbilt co-stars in a new ad for 2K Sports’ Top Spin 4 along side tennis star, Serena Williams. The ad shows the two competing in slow motion wearing  black form-fitting leotards.

Sex sells and I’m sure all the moaning and grunting will push the sells over the top.  But, who is 2K Sports selling to? Adult men, teenage boys, gullible young girls, mothers looking for a fun activity for her tight-knit family, or simply put…tennis fans. I’m confused who the target audience is. I’m thinking a young audience will be attracted to this game but I am just about sure the parent’s of those youngsters will not want this ad to be what attracts them.

Now that the ad has hit the web and isn’t unanimously receiving thumbs up, 2K Sports is slowing trying to  back away from the project:  “As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title’s final marketing campaign and its distribution was unauthorized.”

Classic PR move.

Just for the record…personally I love the ad.

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Posted on March 23, 2011, in Ads, Entertainment, Lifestyle and tagged , , . Bookmark the permalink. Leave a comment.

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