Toyota’s Swagger Wagon?!?
PR 101: Public relations can briefly be defined as an organization building a relationship with its public.
A minivan ultimately is a tough sell because the only people shopping for one are die hard soccer moms and larger than your average families. I guess the Toyota family brainstormed on how to make minivans cooler and more appealing and they came up with SWAGGER WAGON. I love the attempt. I can bet people will never look at minivans the same again. Toyota definitely earned major PR points for this commercial. Its all over the net.