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Toyota’s Swagger Wagon?!?

PR 101: Public relations can briefly be defined as an organization building a relationship with its public.

A minivan ultimately is a tough sell because the only people shopping for one are die hard soccer moms and larger than your average families. I guess the Toyota family brainstormed on how to make minivans cooler and more appealing and they came up with SWAGGER WAGON. I love the attempt. I can bet people will never look at minivans the same again. Toyota definitely earned major PR points for this commercial. Its all over the net.

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Posted on May 21, 2010, in Entertainment, Public Relations, Uncategorized. Bookmark the permalink. Leave a comment.

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