Toyota’s Swagger Wagon?!?

PR 101: Public relations can briefly be defined as an organization building a relationship with its public.

A minivan ultimately is a tough sell because the only people shopping for one are die hard soccer moms and larger than your average families. I guess the Toyota family brainstormed on how to make minivans cooler and more appealing and they came up with SWAGGER WAGON. I love the attempt. I can bet people will never look at minivans the same again. Toyota definitely earned major PR points for this commercial. Its all over the net.


Posted on May 21, 2010, in Entertainment, Public Relations, Uncategorized. Bookmark the permalink. Leave a comment.

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